Decoding Brand Colours

Did you know your brand's colour says more about you than you realise? Yes, yellow is the happiest colour and green can give a medical feel, but there's so much more to colours in brands than that...

Colours Invoke Emotions
Colours are powerful communicators, stirring deep emotions and shaping perceptions. It's not just about individual hues like red or yellow, but also about warm shades versus cool shades. Warm tones such as reds, oranges, and yellows often evoke feelings of energy and passion, while cool tones like blues and greens are associated with calmness and trust. Understanding this emotional impact is essential for crafting a brand identity that resonates with your audience.

Brand Archetypes and Colours
In branding, brand archetypes are like familiar characters that help define a brand's personality and guide its communication strategy, making it relatable and memorable to its audience. Colours can be chosen based on the archetype a brand embodies. For example, a rugged outdoor brand might opt for earthy tones like brown and green to evoke a sense of adventure, while a luxury brand might lean towards sophisticated hues like gold and black to convey exclusivity. By aligning colour choices with brand archetypes, companies can strengthen their identity and connect more effectively with their audience.

Find out more about brand archetypes HERE.

Complimentary Accent Colours
Accent colours play a crucial role in adding depth and versatility to a brand's visual identity. Whether it's through complementary or analogous colours, these hues enhance the primary palette and reinforce brand messaging. Experimenting with different combinations can help discover the perfect accent colour that resonates with your audience.

Why Certain Types of Brands Have Certain Colours
The choice of colours in branding reflects the industry, target audience, and brand personality. For instance, tech companies often utilize cool, futuristic shades like blue to convey innovation, while fast-food chains opt for vibrant hues like red and yellow to stimulate appetite. Consider iconic brands like Coca-Cola, whose red and white colour scheme exudes energy, or Starbucks, whose green and white palette evokes tranquillity and freshness.

Colours in branding are powerful tools, evoking emotions and shaping perceptions. By aligning colours with brand identity and considering cultural nuances, brands create impactful visual identities. Embracing inclusivity ensures brand messages resonate with all audiences. Remember: colours tell stories that inspire and empower.